Canvas SmartCoverage Enables Operators with Demand-Side Business Intelligence for Capital Investment Decisions
Monroe, CT– (PRNewswire)–February 22, 2012 – Telenity, a leading provider of location-based services, social media, mobile marketing, service delivery, and messaging platforms and solutions, today announced the launch of Canvas® SmartCoverage™, location-based 3G network coverage and capacity planning solution. The product, recently tested in a Tier 1 mobile operator network in APAC, provides operators with the ability to make considerably more informed capital investment decisions through subscriber (end-user) targeting, location-based profiling, and demand-side reporting.
Canvas SmartCoverage brings an innovative perspective to network optimization by providing network planners with valuable business intelligence assistance derived from location profiling of subscribers targeted for 3G data plan subscriptions. The targeted subscribers can be those with smartphones and above a certain level of ARPU, those with smartphones but without data plans, or other criteria determined by the operator. By tracking locations of the target segment, Canvas SmartCoverage generates a density map showing time-sliced reports of the subscribers’ physical presence. The service provider is provided with a comparative analysis of this density map with the present 3G data coverage map, which highlights the following two very crucial business intelligence information:
- Places currently without 3G coverage yet frequently visited by the target group pointing out areas where coverage plans need to be accelerated
- Places currently without 3G coverage that are not frequently visited by the target group pointing out areas where coverage plans can be delayed
“Cost pressures and capacity demand on the mobile network is ever increasing causing operators to look at all types of optimization to make their networks more efficient,” said Osman Perksoy, VP Product Management and Marketing at Telenity. “Traditional optimization methods depend on reports generated by load distribution on deployed infrastructure. Through innovative use of location technology to track physical presence of end-users and their concentration, or lack of it, Telenity’s Canvas SmartCoverage provides network planners additional insight to optimize 3G cell deployments and invest where it makes the most business sense.”
Canvas SmartCoverage builds on Telenity’s industry-proven experience and leadership in delivering location enabling platforms and location-based services. It takes advantage of Canvas Location Middleware’s powerful location profiling engine for GMLC or Cell ID-based tracking of subscribers and density map generation.
Visit Telenity at Mobile World Congress 2012 in Barcelona, during February 27-March 1, at stand B51 in Hall1. The online company press kit can be accessed at there.
About Telenity Telenity is a leading global provider of next-generation innovative services and applications for communications networks. Telenity’s market-ready software products enable optimization and monetization of valuable network assets and services through the location. Telenity’s revenue-generating solutions include reusable service delivery components (messaging gateway, 3rd party access gateway and location gateway) enabling rapid service creation and deployment, location-based solutions (subscriber acquisition, network optimization, social networking), mobile marketing platform, integrated advanced messaging applications (SMS, MMS, USSD, Messenger) and innovative value-added services (location-based people finder, enterprise employee locator, personalized call management, mobile collect call, missed call notification, and voice/video mail).
Headquartered in Istanbul, Türkiye, Telenity’s worldwide customer base includes network operators, service providers and application providers serving over 600 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers.
Telenity and Canvas are registered trademarks of Telenity.
Contacts: Didem Karabatur +1.203.445.2019 +90.212.468.2162 [email protected]
